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Want to be a digital marketing specialist? Join our training course!

Why Digital Marketing?

Over the last couple of years, digital marketing has grown in lightning speeds to becoming the major advertising platform businesses use today…and it’s still growing. Brands are putting more focus into digital marketing then ever before. At this point of time, there is a very high demand for digital marketing specialists. Businesses are paying highly for skilled digital marketers, and you can be one too. We are here to provide you with the necessary training to level up your digital marketing skills.

 

Digital Marketing Benefits.

Make more money!

Payscale.com estimates that the average annual salary for a digital marketing manager as RM 90,799 as of March 2018. Digital marketing is the path to making more money!

High work demand!

With businesses moving away from traditional advertising platforms and towards digital platforms, there is a need for skilled professional digital marketers to lead them on the right path. Job opportunities are everywhere!

Grow your business!

If you are running your own business or you plan to start your own business in the future, digital marketing is your key to success. Learn and use these digital platforms to grow your business even further!

Ready to be a highly paid, in-demand digital marketing specialist? Register with us below and we will get in touch with you.

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    Introducing the Digital Marketing and Social Media Marketing Masterclass!

    Who should attend this masterclass?

    ·      Marketing Executives, Managers, Senior Management who wants to understand digital marketing and optimize their marketing channels.


    ·      Digital marketing beginners who are looking to level up their skills in the working field.


    ·      Business owners who need to leverage on digital platforms for gaining new customers and opening new markets.


    ·      Anyone looking to learn or pursue a career in digital marketing.

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    Learning Outcomes.

    ·      Learn how to create your social media strategy and a specific framework by which to devise it.

     

    ·      Obtain deep understanding on the relevant key performance indicators to measure Social Media success.

     

    ·      Understand the arsenal of tools available for you to promote your business or product using the most popular and effective social media channels.

     

    ·      Gauge who your key social media influencers are and how to include them in their social media strategy.

     

    ·      Analyse the impact of your social media strategy.

     

    ·      Discover ways to be able to adapt your social media strategy in in real-time.

     

    ·       Learn how to set a long-term content strategy, which will be maintained fresh with ideas whilst consistent in delivery.

    Course Outline.

    Day 1

    Module 1

    A brief overview about digital marketing and all relevant set of activities:

    • Behavioral | Targeted
    • Google AdWords
    • Facebook
    • LinkedIn
    • YouTube
    • Content Marketing & Blogging
    • Social Media Marketing
    • Marketing Offer – Attractive / Relevant Offer
    • Email Marketing
    • Video Marketing – YouTube
    • Responsive Design

    Module 2

    • What is SEO?
    • Why SEO?
    • How Search Engine Works?
    • Google’s Algorithm
    • Does SEO take time to see     results?
    • SEO Tips that every                website owner, designer, blogger and content writer should know!
    • Keyword Research
      • Creating content           hierarchy first!
      • Brainstorming –             Think and discuss them!
      • Related Searches
      • Google Keyword           Planner
      • Keyword Tools
    • Writing Headlines (Page          Titles) with examples.

    Module 3

    • Setting up Google AdWords Campaigns – that avails high ranking at low cost
    • Content Structuring
    • Finding and selecting the right Keywords
    • Keywords Matching Options
    • Campaign Setup procedure
    • Ads and Ad Groups
    • Organizing Ad Groups
    • Creating Effective Ads
    • Optimizing Landing Pages
    • Bid Management
    • Negative Keywords

    Day 2

    Module 1

    • The Social Media Frontier – what social media is and is not
    • How Social Media channels work
    • Which are the main platforms and suppliers and how they interrelate

    Module 2

    Operational realities – Understanding the new Social Media ecosystem: how to move from scheduled, traditional marketing to the new, “always-on” social media world

    The differing platforms, advantages and best-use case-studies:

    • Instagram
    • Facebook
    • Whatsapp
    • LinkedIn
    • Pinterest
    • YouTube
    • Influencer Marketing – How to determine influencers and how to integrate them in your strategy…

    Day 3

    Module 1

    • Defining your Social Media Objectives – a thorough discussion on your objectives and what to measure
    • Who are you communicating with and why? Practical exercise to discuss the different social media content strategies based on customer segmentation
    • What to say… and when! How to set the tone of voice, the way you will deliver your messages, based on who you are interacting with
    • Social media – is not one person… Who is accountable and why? What are the major do’ and don’t s. Silos to avoid and how to deal with them.
    • Ensuring Social Media is an extension to your overall Marketing Strategy – ways to ensure consistency and measure return on investment.
    • Social Media nightmares! Participants will work through a practical exercise documenting their best and worst social media experiences and discuss ways to avoid making the same mistakes

    Module 2

    • How do you set on your content strategy?
    • Growing the idea pool. What are the strategies to drive creative content? This includes an interactive exercise to generate content ideas.
    • When to say what and where?
    • Who says what about you or your products? Strategies to leverage User Generated Content.

    Module 3

    • The new Alphabet of Social Commerce: insight into the new Facebook, Mobile and Social commerce platforms and how they are changing how customers shop
    • Social Media Loyalty – the main tools available to drive sales digital coupons, codes and other social commerce mechanics to drive sales.
    • Your Social Media Calendar- main considerations to drive your calendar and fundamental tools to implement your social media promotions

    Time & Date

    18-20 February 2019
    9:00am - 5:00pm

    Price

    RM2550
    • 3-day-class.
    • Full hands on training.
    • Master digital marketing!
    • Breakfast, Lunch and tea provided.

    Venue

    ROYALE CHULAN THE CURVE
    No.6, Jalan PJU 7/3, Mutiara Damansara, 47800 Petaling Jaya, Selangor,Malaysia.

    Bring along your laptops and power cable!
    Wifi will be provided at the venue!

    Ready to be a highly paid, in-demand digital marketing specialist? Register with us below and we will get in touch with you.

      Course Instructor.

      Angeline Ann Samuel

      Bachelor of Software Engineering (Hons), University of Staffordshire
      CEO & Founder Of A TECH
      Certified Ethical Hacker (CEH)
      Computer Hacking Forensic Investigator (CHFI)

      Arcnoid handles content creation (social media, graphic designing, touchscreen kiosk, etc.) and digital marketing projects every single day. At Arcnoid, we only employ the best. Our consultant is an experienced specialist in professional development. She has been spearheading a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions.  She was involved with ensuring progressive growth of the business through management of its Advisory functions. Currently she is the CEO of a digital marketing firm in Malaysia.

      Her everyday role entails; strategic planning, managing and leading teams in diverse roles, sales/ marketing/ advisory/ operations management, digital marketing, market expansion strategies, business development initiatives, competitive & market intelligence, determining pricing strategies and control and monitoring of budget/spend of products under the portfolio. 

      Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organisations.

      Clients

      Ready to be a highly paid, in-demand digital marketing specialist? Register with us below and we will get in touch with you.